Price card and support



Dec. 31, 1929. w, 5, WILSON Q 1,741,669

PRICE CARD AND SUPPORT Filed March 20, 1928 21 avwznhya Mud/w: 4S: MASONPatented Dec. 31, 1929 UNITED STATES PATENT OFFICE WILLIAM S. WILSON, OFWASHINGTON, DISTRICT OF COLUMBIA, ASSIGNOR OF FIFTY PER CENT TO SHERMANW. FRAZIER, OF WASHINGTON, DISTRICT OF COLUMBIA PRICE CARD AND SUPPORTApplication filed March 20, 1928. Serial No, 263,066.

This invention relates to improvements in price cards and supports, oneobject of the invention being the provision of a device of thischaracter which is especially designed for use in exhibiting a pricecard in a conspicuous place on the articles or shelves containing thesame in stores and whereby the indicating characters can be easily andquickly interchanged and the support carrying the characters may beeasily and quickly placed in position or removed.

Another object of this invention is the provision of a price card madeof a relative stiff supporting portion in combination with a removableflexible and resilient character, whereby the latter may be readilyattached to and be detached from the supporting portion, and which whenin positionis held against longitudinal and lateral displacement.

Still another object of the invention is the provision of a metalsupport provided with a shelf engaging portions, which permit the sameto be easily and quickly put in place, which will automatically hold thesame firmly upon the edge of the shelf and against accidentaldisplacement, and which will require a slight effort to release andremove.

In the accompanying drawings Figure 1 is a front elevation of thecomplete price card and support attached to a shelf.

Figure 2 is a rear plan view of the support per se.

Figure 3 is a view taken from the left as viewed in Figure 1.

Figure 4 is a cross section through the forward portion of the supportshowing the flexing position of the card when being inserted orwithdrawn.

Figure 5 is a front view of one of the characters per se, and

Figure 6 is an edge view thereof.

Referring to the drawings, the numeral 8 designates the shelf engagingsupport, WlllCll is made from a strip of resilient sheet metal, and maybe coated in any desired manner to make it ornamental and to betterexhibit the sign. This strip is provided with t l1e rightangled shelfengaging edge or termlnal 9, adapted to rest upon the top surface of theshelf S, while the lower edge 10, is bent to provide the finger engagingportion 11, the resilient upwardly tensioned terminal 12 provided with aplurality of teeth 13 for biting engagement in the underside of theshelf. In attaching this support the portion 12 is tensioned downwardlyas the terminal 9 is slid upon the upper surface of the shelf, and

when the limiting knobs or projections 14 en- I gage the front edge ofthe shelf and the support is therefore sufliciently seated upon theshelf, the terminal 11 is released, the tension thereof causing theteeth 13 to bite into the undersurface of the shelf and thus hold thesupport upon the shelf. Inasmuch as there are provided a series of thesespaced teeth 13, and as the support is of suflicient length to carry atwo or three character card supporting portion, a comparatively rigidsupport is provided and one which is not easily brushed fromlthe shelfwhen the clerk removes articles as so d.

The slots 15 and 16 are provided in ver material causing the body of thesupport ad-- jacent the slots to be gripped upon the rear by the ends 20and 21, while the longitudinal stress of the material seats the.terminal against the respective top edge of the slot 15 and the loweredge of the slot 16. By this formation, the character is held againstlongitudinal movement so that it can not creep downwardly and cause thecharacter to be displaced or assume an improper position upon thesupport as is the case with cards now used.

From the foregoing description it is evident that with a price card andsupport as herein described, a means for easily and quickly changingsigns and attaching and detaching a support from a shelf is provided.

It is also possible to dispense with the ter- Ininals 9 and 10 of thesupport, which may also be made of celluloid and which Will be providedwith the slots or slits 15 and 16 to detachably receive the character,this construction being especially desirable when it is not designed toattach to a shelf.

Due to the shape and size of the oil-set ends for supporting thecharacter and the flexibility ofthe. character, thetension of the bodyof the character when the ends are inserted in the slits, holds the bodyof the character against the outer face of the support and the endsseated in the slits, thus providin a sup.- port and character withrelatively flat surfaces and no ridges.

I claim V As an article of manufacture, a price card including a mainsupport provided with pairs of vertically aligned slots and a flexiblecharacter having two terminals the extreme ends of which are eachforined with a transversely curved enterlng portion providing a shoulderfor entering said slots and engaging the support to coact with thetension of material of the body portion of the character to, hold thecharacter in place upon the support.

In testimony whereof I aflix my signature.

